Problems at China Airlines
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Case Details:
Case Code : BSTR368
Case Length : 22 Pages
Period : 2001-2010
Pub Date : 2010
Teaching Note :Not Available
Organization : China Airlines Ltd.
Industry : Aviation Industry
Countries : Taiwan
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
The Benefits
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Analysts felt that CAL's revival efforts had started to pay off. CAL also felt that its focus on revamping HR polices had begun to reap benefits. In 2004, CAL reported that several people had shown an interest in taking up a career with the airline...
The Other View
Industry observers applauded CAL's efforts to revamp its image and reduce its operating costs. They, however, suggested that CAL could further simplify fare structures by charging lower fares from price-sensitive travelers and higher fares from business travelers...
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Looking Ahead
On December 17, 2009, CAL celebrated its 50th anniversary. During the event, Wei said that CAL had managed to recover its costs despite the global economic slowdown. He added that the increase in revenues from cargo services and improved cross-strait relations had helped it maintain its position...
Exhibits
Exhibit I: Financial Highlights (2002-2008)
Exhibit II: CAL's International Routes
Exhibit III: Plane Crashes and Significant Safety Events of CAL
Exhibit IV: CAL's Dynasty Flyer Program
Exhibit V: CAL: Growth in Passenger and Cargo Revenue (2004-2008)
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